Mass advertising as social forecast : a method for futures research

類似資料

• Advertising : a guide for business man and student
  著者:: Tredrey, C. F.
  出版事項: (1947)
• Strategy in advertising
  著者:: Bogart, Leo
  出版事項: (1967)
• Mass communications : research methods
  著者:: Hansen, Anders, 等
  出版事項: (1998)
• A mass communications dictionary : a reference work of commonterminologies for press, print, broadcast, film, advertising and communications research
  出版事項: (1961)
• Mass society in crisis : social problems and social pathology
  出版事項: (1971)