Communication and persuasion : psychological studies of opinion change
Autors principals: | Hovland, Carl I. (Autor), Janis, Irving L. (Autor), Kelley, Harold H. (Autor) |
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Format: | Publicació Periòdica |
Idioma: | German |
Publicat: |
New Haven [u.a.] :
Yale University Press,
1963
|
Edició: | 7. Aufl. |
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