Schramm, W., Lyle, J., de Sola Pool, I., Adler, B., Rowland, H., & Samuelson, M. (1963). The people look at educational television: A report of nine representative ETV stations. Stanford University Press.

Schramm, Wilbur, Jack Lyle, Ithiel de Sola Pool, Barbara Adler, Howard Rowland, and Merrill Samuelson. The People Look at Educational Television: A Report of Nine Representative ETV Stations. Stanford: Stanford University Press, 1963.

Schramm, Wilbur, et al. The People Look at Educational Television: A Report of Nine Representative ETV Stations. Stanford University Press, 1963.