APA (7th ed.) Citation

Schramm, W., Lyle, J., de Sola Pool, I., Adler, B., Rowland, H., & Samuelson, M. (1963). The people look at educational television: A report of nine representative ETV stations. Stanford University Press.

Chicago Style (17th ed.) Citation

Schramm, Wilbur, Jack Lyle, Ithiel de Sola Pool, Barbara Adler, Howard Rowland, and Merrill Samuelson. The People Look at Educational Television: A Report of Nine Representative ETV Stations. Stanford: Stanford University Press, 1963.

MLA (8th ed.) Citation

Schramm, Wilbur, et al. The People Look at Educational Television: A Report of Nine Representative ETV Stations. Stanford University Press, 1963.