Cita APA (7a ed.)

Rice, R. E., & Paisley, W. J. (1981). Public communication campaigns. Sage.

Cita Chicago Style (17a ed.)

Rice, Ronald E., y William J. Paisley. Public Communication Campaigns. Beverly Hills [u.a.]: Sage, 1981.

Cita MLA (8a ed.)

Rice, Ronald E., y William J. Paisley. Public Communication Campaigns. Sage, 1981.