Cita APA (7th ed.)

Crane, E. (1965). Marketing communications: A behavioral approach to men, messages, and media. Wiley & Sons.

Cita Chicago (17th ed.)

Crane, Edgar. Marketing Communications: A Behavioral Approach to Men, Messages, and Media. New York: Wiley & Sons, 1965.

Cita MLA (8th ed.)

Crane, Edgar. Marketing Communications: A Behavioral Approach to Men, Messages, and Media. Wiley & Sons, 1965.