Communication and persuasion : psychological studies of opinion change
Main Authors: | Hovland, Carl I. (Author), Janis, Irving L. (Author), Kelley, Harold H. (Author) |
---|---|
Format: | Serial |
Language: | German |
Published: |
New Haven [u.a.] :
Yale University Press,
1963
|
Edition: | 7. Aufl. |
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